Entrepreneur and author Alexander Djerassi believes companies can create value with their brand identity. A brand logo can become more than just a commercial symbol. The right color combinations can create a positive brand identity and provide for instant recognition. Djerassi likes natural and stylish designs more than flamboyant ones. Additionally, bold typography is effective and fashionable right now. In general, developing a a solid brand image helps a company stand out. Djerassi also observes that customers remember positive experiences more than negative ones.
- A brand can build value into its identity by doing things like having a luxurious logo.
- Considerations like positive color combinations and simple typography help your logo stand out.
- Having a solid branding image is crucial to standing out in a crowded marketplace.
“He also advises companies to go for natural and stylish designs as these tend to be more memorable than flamboyant ones, which can cause a decrease in the level of customer loyalty.”