Consumers associate a product with a company using brand assets, such as graphics, fonts, or words. There are several features that make a visual brand asset distinctive, including color, logo, and tagline. The benefits of successful branding are achieved through consistency and thorough approaches. When performed effectively, businesses can benefit greatly from branding. A few of these benefits include consumer recognition, customer loyalty and connection, and less price sensitivity. When creating an outstanding brand asset, make sure to keep brand consistency and distinctive assets in mind.
- Brand assets are the parts of a product that customers see, and then continue to associate with the product.
- Brand assets include things such as color, logo, tagline, jingle, and font.
- Things you hear that are related to a product such as a jingle, are just as important as things that you see.
“There are hundreds of recognizable brand colors across the world, and color can work with other visual assets to create a brand story that draws eyes as well as recognition.”