Marketing automation can be very important to save time. But in order to maximize its benefit, there are some important tips. The first tip is to keep marketing analysis and lead scoring simple. When things are simple, they can be adjusted easily when necessary. Another tip is to understand your buyer’s journey. You need to know what questions your buyers are asking, and then be able to answer them. A third tip is to create engaging content that cuts through all of the content that consumers are bombarded with from other companies.
- Your lead scoring system should be simple, streamlined and capable of operating close to real time.
- Use buyer personas – imaginary profiles of typical customers – to help create marketing campaigns.
- Compelling landing pages and easy-to-fill out forms are crucial to capturing leads.
“Fortunately, I put together nine marketing automation best practices that will keep your company on track to meet its marketing goals, generate leads, and increase revenue.”