Creating a blog post is a lot like planting a garden, and the steps to fully form the content is like a flowering plant. For example, the seedlings are all the ideas. The soil is your time to ruminate about your writing. The stakes are the outlines for the blog. The writing process is the growing … [Read more...]

The words we use to navigate through the internet have become a crucial turning point for personal satisfaction and business case use. In her new blog post, Kameron Jenkins explains what keywords are, how they can be utilized to increase the traction for your personal blog, what types of keywords … [Read more...]

Influencer marketing is a growing, viable avenue for businesses to get their products in front of the eyes of millions of potential consumers. Basically, people who have a huge following on social media leverage their popularity to post sponspored content to their viewers, allowing for businesses to … [Read more...]

Demand generation is one facet of a online marketing, but not should be overlooked. While the term itself is has several meanings, the overall goal is to create long-lasting customer relationships, using this connection to sell new products. There are several aspects of demand generation, including, … [Read more...]

With the evolution of social media platforms comes the evolution of social selling. Social selling is a way for businesses to interact with customers, rather than interacting with products. To be successful, social sellers should use the correct social media platforms as their target audience, as … [Read more...]

For an online business, good, engaging content is a must. In order to generate this content, you'll need to write, and consistently at that. It's important to focus on the quality of the content over the actual number of words, so you'll want to start off with a mind-mapping exercise. Then, add in … [Read more...]

So, you’ve got this amazing business or announcement page that you’re proud of, but interested parties seem to be ignoring your correspondence. In her new blog post, Ginny Mineo creates an in-depth guide on what elements a newsletter should contain, what purpose it should serve the receivers, a … [Read more...]

Sonia Simone offers tips about how to create your own fantastic blog. One key to a fantastic blog is to identify other bloggers in your sphere and get their ideas and opinions on the best subjects and approaches. Another tip offered is to use effective rhetoric to compel people to ready your blog. … [Read more...]

Psychology and neuroscience are incredibly interesting fields and most methods can be applied to business professions of all types. In his new blog post, Johnathan Crossfield exposes the topic of storytelling from a marketing perspective. He explains the process that our brain goes through when a … [Read more...]

The vast majority of marketers agree on the great value of personalization in content marketing. Personalization should be an integral, core element of your marketing campaigns, not an afterthought. You can use MailChimp, HubSpot and other software to ensure that your emails are addressed to people … [Read more...]