The vast majority of marketers agree on the great value of personalization in content marketing. Personalization should be an integral, core element of your marketing campaigns, not an afterthought. You can use MailChimp, HubSpot and other software to ensure that your emails are addressed to people by name, not as “dear subscriber.” You should gather as much information about customers as you can, including interests, income and biographic information, and use it to funnel relevant information to them about products that fit with their individual profile.
- Personalized content is designed to encourage a customer to interact with a website.
- Personalization is easy to do and can substantially increase business.
- Personalized content can be something like putting a name on an email or having suggestion on the web page based on views or past purchases.
“First, let’s get this straight – basic personalization is both affordable and easy to implement.”