Using UGC or user generated content is a great way to increase trust with your consumers. People feel comforted by user generated content because it makes them feel connected with real people who back up your product. It can create a new line of communication with your customers. It can make people … [Read more...]

While E-mail is considered the old-school marketing technique, it still holds a lot of value in the modern social media world. If you can gather data from your social media posts; you can integrate what works into your email campaigns and see higher conversions on sales. Since 47% of email readers … [Read more...]

Diversity matters. Many would not bother to argue this point. What they may fail to realize is that it matters to your wallet. Data proves that customers are moved by marketing that is inclusive. Actionable results, including sales are the result of ads that truly display inclusive media. Dove is … [Read more...]

One of the most important trends that many SEO marketers ignore is the fact that most web searches are not done in English and do not originate in English speaking countries. These countries actually exhibit the fastest growth. This alone offers a great opportunity for marketers willing to take some … [Read more...]

Thinking in terms of 'story' may help when reaching out to prospective consumers of your product. To reach the point of story, it helps to build a character in your mind that resembles the audience you are trying to reach. What frustrates them and what kind of goals do they have in mind? What would … [Read more...]

Social media is encouraged in today's political, economic, and environmental climates. It is important to understand how to create the perfect marketing strategies to attract the most customers. First, you need to carefully identify your goals. After that, it is important to consider the platforms … [Read more...]

Startup businesses need to hit the ground running with their online marketing, and one great way to do that is through search engine optimization. Unfortunately, Google treats all websites equally, and in order to gain traction, startups need to apply enterprise SEO tactics on a shoestring budget. … [Read more...]

Keeping things simple with SEO is sometimes the path most overlooked by marketers. Sometimes complicating your keywords or trying too hard can be exactly what makes the search engines overlook your page. Sometimes people will see that Google isn't indexing their page and will fiddle with the java … [Read more...]

The corona virus pandemic has resulted in many business activities being cancelled and postponed. Many businesses are wondering the right approach to be empathic towards the public, while coming off as sincere. One way to approach this is to increase engagement by producing helpful content. HubSpot … [Read more...]

Snackable content is content that is easily digested because it is delivered in short form, and it a variety of ways, like through memes. It can be a lot easier to create this content because it is a shortened version of long for content, but it comes with it's own set of challenges. You have to be … [Read more...]