Keeping things simple with SEO is sometimes the path most overlooked by marketers. Sometimes complicating your keywords or trying too hard can be exactly what makes the search engines overlook your page. Sometimes people will see that Google isn't indexing their page and will fiddle with the java script to try to fix things. In reality, this could have detrimental effects if not done professionally. If the person uses google's address in their code then google might completely overlook it because they can't index themselves. This is just one example of how things can go wrong.
- Martin Splitt of Google says some developers and SEOs understand just enough of the technology to be dangerous with it.
- Linking is simple, but adding complexity to it can lead to crawling errors.
- The best advice remains to build websites for the benefit of users, not search engines.