Using UGC or user generated content is a great way to increase trust with your consumers. People feel comforted by user generated content because it makes them feel connected with real people who back up your product. It can create a new line of communication with your customers. It can make people feel valued like they are a part of a team. This is a great way to reach younger audiences who might typically use ad-blockers and similar avoidance techniques.
- UGC includes a wide range of photos, videos, and other multimedia content produced for free by a brand’s customers.
- Consumers generally consider UGC to be much more trustworthy and useful than content from other sources, such as influencers.
- Good use of UGC can increase sales and also reach customers who might ignore or bypass traditional advertising.
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