A website is key to a business' success, and a custom website can be especially helpful. One advantage to a custom website is that it can be completely tailored to your needs. Another advantage is that you can make sure to do the best search engine optimization, so that your business can be found by … [Read more...]

While artificial intelligence has been used in many areas of marketing, there is still a question about whether it can be used for content marketing. Content marketing has evolved since it came into existence. And it's going to keep getting bigger, especially with the growth of social media. … [Read more...]

SEO is an ongoing process that requires continuous effort. There are multiple types of SEO - off-page, on-page, technical, enterprise and local - with different strategies. SEO is also very competitive, and it takes work to keep up with the competition. Other issues are that Google frequently … [Read more...]

There are a lot of things that businesses can do to optimize their SEO - backlinks, keywords, and even just analyzing competitors can help. But one thing that often gets overlooked is how web hosting can affect SEO. The web host you choose to use can help you rank high, or be practically invisible … [Read more...]

People often confuse backlinks with referring domains, but they aren't the same. Backlinks (or inbound links) are hyperlinks between websites that site crawlers use to move around the internet. Internal links operate between pages on the same site. Backlinks operate at the page level, but referring … [Read more...]

People look for businesses in their local area. This is why there are so many searches that include the term "near me." When it comes to online searches, over 80% of consumers used Google to find information on local businesses. The best way to ensure that your local customers can find you online, … [Read more...]

One of the reasons that traditional marketing doesn't work as well anymore, is because on a lot of platforms, people have the option to skip the ads. Content marketing works better because it's more indirect. It's softer, and not looked at as a hard sell. Another reason that traditional marketing … [Read more...]

A call-to-action (CTA) advances your audience to the next step in the purchasing process. When thinking about CTAs, keep the five "Ws" in mind: who, what, when, where and why. Proper placement of the CTA button ("where") can ensure that people see it. However, it is still necessary to promote … [Read more...]

In content marketing, the metrics you should measure depend on your goals. If boosting brand awareness is the goal, look at new and returning users, unique views, backlinks and social media shares. Another content marketing goal is increased engagement. Engagement metrics vary depending on the … [Read more...]

What is the difference between advertising and marketing? Well, you can define marketing as anticipating and trying to satisfy customer needs. Marketing guides a company’s value propositions (what it offers customers) and selling points (reasons why customers should buy from the company). … [Read more...]