What is the difference between advertising and marketing? Well, you can define marketing as anticipating and trying to satisfy customer needs. Marketing guides a company’s value propositions (what it offers customers) and selling points (reasons why customers should buy from the company). Conversely, advertising is the projection of an image in order to sell a product. It relies on creating an emotional response in the consumer so that they will buy the product. It is distinguished from marketing in that it is a one way communication from the company to the consumer.
- Marketing aims to identify and predict customer demands, and creates and delivers value in a product or service.
- Advertising uses one-way communication to make people aware of products and services.
- Marketing includes trend analysis, competitor research, and branding; advertising includes creative production and buying media.
“Technology such as marketing automation software and cross-channel advertising software automates marketing and ad campaigns to collect prospect information, create targeted campaigns, and report performance.”