SEO is an ongoing process that requires continuous effort. There are multiple types of SEO – off-page, on-page, technical, enterprise and local – with different strategies. SEO is also very competitive, and it takes work to keep up with the competition. Other issues are that Google frequently updates its algorithm, and that customer search intent constantly evolves. Both of these changes require adjustments to SEO strategies. Also, SEO strategy requires new content, and new content needs to be optimized. Marketers use SEO to complement PPC advertising, so alterations have to be made to match paid campaigns. Finally, contrary to what some may claim, SEO still drives results and therefore requires constant effort to be effective at it.
- In order for SEO to be effective, it has to be ongoing, and not just worked on once.
- There are multiple types of SEO, and digital SEO alone, has four different kinds.
- Local SEO is the type of SEO that gives you good rankings compared to other businesses within your own local area.
“Even if you’ve hit your key milestones and you’re where you want to be in the SERPs, that doesn’t mean there isn’t still room for improvement and that you don’t need to adapt.”