One of the reasons that traditional marketing doesn’t work as well anymore, is because on a lot of platforms, people have the option to skip the ads. Content marketing works better because it’s more indirect. It’s softer, and not looked at as a hard sell. Another reason that traditional marketing doesn’t work as well, is because we’re all so sensitized to ads, that we are able to just dismiss them and not give them a second look.
- Most people don’t bother watching the commercials that pop up when they’re on YouTube.
- While the more traditional marketing campaigns try to reach their customers directly, content marketing takes a more indirect approach.
- Content marketing keeps customers engaged more, and they are less likely to dismiss them.
“This is an example of why traditional marketing is no longer the “be all and end all” when it comes to advertising in the modern world.”