A call-to-action (CTA) advances your audience to the next step in the purchasing process. When thinking about CTAs, keep the five “Ws” in mind: who, what, when, where and why. Proper placement of the CTA button (“where”) can ensure that people see it. However, it is still necessary to promote action. Creating a sense of urgency – saying “hurry” or “now” – is important. Also, stress the value of what is offered. A CTA should have few words and larger font than the surrounding text. Button color, shape and size matter as well. Putting white space around the CTA helps it stand out. Ultimately, adhering to CTA design best practices will result in more leads.
- An effective CTA (Call To Action) is successful in converting a good lead into a customer.
- Utilize a CTA over the fold of your home page or at the end of a blog post.
- You can also customize CTAs for Google, social media, and other marketing tools.
“In the Digital Age of endless choice and opportunity, a successful digital marketing campaign is incomplete without a proper call-to-action (CTA).”