There are many different ways that using responsive web design will benefit you regarding SEO. Improved site ability increases the chances that a user will stay on your website for a longer period of time which is a major indicator for a websites value according to Google. Faster page speed is also … [Read more...]

There are many different strategies that you can implement in order to create bulletproof SEO content. Adding alternate text and captions to images is a great way to improve your SEO performance because image alt text plays an important role with regards to Google's algorithm. Enabling comments is … [Read more...]

It is possible to think of content marketing as merely posting and advertising in specific social media areas. But this falls short of what content marketing is and what it can do. Content marketing isn't a quick spray of text sent out like fish food to hopefully net a big one. It is far more akin … [Read more...]

Search engine optimization (SEO) can help your website attract organic traffic. It is cheaper than paid ads, but garners far better close rates. Successful SEO combines driving traffic to your site with converting that traffic by creating a good user experience. Analyzing user behavior reports and … [Read more...]

Simply creating content without a vision results in failure. A successful content marketing strategy requires certain core components. Brand guidelines are essential to ensure your brand speaks with one personality and one voice. It's also necessary to select objectives and relevant metrics. Use a … [Read more...]

Updating old content can be very beneficial regarding SEO as long as you're updating it at the right time and for the right reason. When you refresh or update your old content you generally will get more traffic and this will help you increase your ranking on the Search Engine Results Page. You want … [Read more...]

Digital marketing strategy is now an integral component of any strategic marketing plan. It consists of 9 fundamental components that very in relevance based on the type of the business and industry. Optimization and allocation resources to address these components is important in order to stay … [Read more...]

There are many ways that you can bring back your old content which will help you get back up top in the search rankings. You want to check out the analytics of your content and see which ones performed best. Those will be the most valuable to repurpose. Reposting old content can also help you … [Read more...]

Social media is an integral part of our lives, and this fact is not going to change anytime soon. The potential it provides to marketing professionals cannot be overstated. Even the small business owners and marketers tap into opportunities these platforms provide. This is not surprising, because … [Read more...]

Marketing with social media is extremely important as social media has become so popular and essential for basically everything. There are many different social media platforms so it is extremely important that you are where your audience is most present. This will allow for higher engagement rates … [Read more...]