There are many ways that you can bring back your old content which will help you get back up top in the search rankings. You want to check out the analytics of your content and see which ones performed best. Those will be the most valuable to repurpose. Reposting old content can also help you improve your website traffic as it will increase your SEO rankings. Finally, make sure that you’re picking content that is high quality and unique.
- Reviving old content can boost rankings because it helps increase organic traffic and gives you SERP rankings.
- Pick out the posts that you are going to reuse and you should pick these posts out by looking at what content performed well.
- Delete content that is extremely old and can't be re-used because it just takes up space on your site and slows it down.
"You can avoid having to completely re-work pieces by creating more evergreen posts. Then, all you’ve got to do is update the date of publication every once in a while."