It is possible to think of content marketing as merely posting and advertising in specific social media areas. But this falls short of what content marketing is and what it can do. Content marketing isn't a quick spray of text sent out like fish food to hopefully net a big one. It is far more akin to the slow and thoughtful process of creating a new friend, by instilling trust over time. Great content marketing meets this criteria by producing useful, informative and emotion-creating media, in all formats, designed to create interest and a desire to know more and yes, eventually to commit long-term. Content marketing does equal great leads, when done well. This is great news for smaller businesses, which have more hardships to contend with then the big guys, and far fewer resources to overcome them as a rule. Online data shows that small business marketers have a strong sense of confidence in content marketing, with more than 70% believing that it supports better engagement and engenders more leads.
- Content marketing is in many ways like building a strong friendship. One must build trust over a long period of time.
- There is an additional advantage too. Great content marketing attracts more customers without a big drain on the wallet.
- Online digital marketing stats concur on the efficacy of content marketing. One agency found that more than 70% of marketers feel that content marketing encourages engagement and engenders more leads.
"Small-scale businesses need to harness content marketing because it’s a great way to make you money by generating leads and engagement on your website organically."
Read more: https://tnlmcompany.com/blog/importance-of-content-marketing-for-small-businesses/
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