Despite limited marketing budgets, small businesses were forced to recognize and embrace the power of content in their marketing strategy. It provides wider reach and brand awareness, and among marketing strategies has one of the best returns on the investment. Since budget is limited, ensure you focus on quality, rather than quantity of your content. Ensure you publish content regularly and follow the plan you adopt for this purpose. Your content should also be engaging and relevant to your products and services.
- It is better to produce high-quality pieces of content occasionally than to post lower quality items more frequently.
- Use a variety of media by adding visuals to text and publishing videos and blogposts.
- There’s no value in creating great content if you don’t promote it on social media channels or through email.
“We know that creating quality content can help your business differentiate itself, showing people your expertise and personality.”