It is essential for online marketers to have a clear and defined content strategy in order to have a better chance of success. Although, there is tons of false information and supposed myths about content strategies that may hinder business growth. For example, many marketers have a set it and … [Read more...]

When you are using social media for your marketing plan there are many things that you should know before venturing out into the digital world. Stats are used heavily in social media, so use that to your advantage. It will help greatly. Look into all of the social media outlets as they will have a … [Read more...]

Getting the data for your digital marketing plan is easy, the hard part is knowing what to do with that information. Use the bounce rate to check and see where your highest engagement is and see what the similar themes are. Check to see what keywords are being used when looking for similar … [Read more...]

While many marketers are focused solely on content creation to improve search engine optimization, there are more factors that search engines use when ranking search results. Therefore, online marketers need to ensure their technical SEO metrics match what Google, and other search engines, are … [Read more...]

Successful online business sites have many factors in common. One of them tends to be a dedicated testimonial page. Testimonials from actual customers are business gold. Nothing spells legitimacy or serves to persuade fresh visitors as compellingly as a well-written, positive testimonial. Data has … [Read more...]

Search engine optimization (SEO) is a great way to drive traffic to your website. When creating an SEO content strategy, being by identifying the audience you want to target. Learn about your current customers and consider conducting surveys. Next, brainstorm topics for content, thinking about what … [Read more...]

There are many different statistics that prove how important social media marketing is when it comes to business. 55% of consumers have talked about how they learn about new brands using social media which makes social media as valuable, if not more valuable than radio and television ads. Almost 70% … [Read more...]

There are many different ways that you can improve your rankings for small business SEO. One of the most important things that you can do is simply fix all of the technical SEO issues that are plaguing your website such as improving speed and fixing any broken links. You also want to optimize your … [Read more...]

When it comes to an inbound marketing strategy it is essential that you use the correct elements. Inbound marketing is basically making it possible for another person to find you and interact with you as a business. This type of visibility is key as the more people that can find you, the more likely … [Read more...]

There are many different ways that you can measure your content marketing return on investment. One of the first things that you can do is calculate your SEO value which will tell you how much your organic search traffic is worth for your brand. You also should be checking the value of your leads as … [Read more...]