There are many different ways that you can measure your content marketing return on investment. One of the first things that you can do is calculate your SEO value which will tell you how much your organic search traffic is worth for your brand. You also should be checking the value of your leads as well as it will tell you how much each lead is costing you. Finally, make sure to engage with your audience and figure out their wants and needs.
- Make sure that you understand leads generated is the number of people taking a conversion action to your brand.
- Audience reach deals with figuring out specific key performance indicators so you can learn more about your audience.
- Contently Analytics found that 67% of all traffic to brand sites comes via organic search and just 57% of marketers track that metric.
"In a recent Contently survey, 95 percent of marketers told us they expected their budget to increase or stay the same this year. But just 36 percent said they were satisfied with their company’s ability to measure the success of content."