It is essential for online marketers to have a clear and defined content strategy in order to have a better chance of success. Although, there is tons of false information and supposed myths about content strategies that may hinder business growth. For example, many marketers have a set it and forget it type of attitude toward their content. However, content strategies should be actively monitored and updated to meet with the latest consumer needs. Overall, marketers should understand the content strategy myths before falling victim to them.
- Content strategy does not mean the same thing as content marketing but they do share common goals.
- Content strategy isn't just about topics and keywords, it is also about goals and targeting a specific base.
- You don't need content strategy only for blogs, you need it to plan every type of content.
"Content strategy is about creating a plan for how you will produce and distribute content across your website and other channels."