Entrepreneurs often face conflicting advice and have to sift through misinformation in order to successfully grow their brands. Many of these false myths stem from social media marketing. Some people believe that social media content needs to be limited to specific topics, but that is simply not true. Others even say that email marketing is dead, but it's still alive and integral for online success. Whichever the myth, it's important of businesses to do research, discover the lies, and create an effective social media marketing campaign.
- Leaving negative reviews and comments is dangerous for your brand. Address such comments quickly.
- Do not ignore emails. Social media marketing should be used to complement other marketing strategies, not as a substitute for them.
- You can measure your social media metrics and engagements with tools like clicks, customer behavior and reaction to content shared.
"Social media marketing isn't just about promoting the positive parts of your brand"
Read more: https://www.entrepreneur.com/article/353127