Successful online business sites have many factors in common. One of them tends to be a dedicated testimonial page. Testimonials from actual customers are business gold. Nothing spells legitimacy or serves to persuade fresh visitors as compellingly as a well-written, positive testimonial. Data has shown that over 90% of page-hoppers will check out testimonials. Nearly 70% are likely to trust a brand more after reading the unbiased and positive ones. Also, good reviews do more than impress visitors, they impress search engines. SEO is improved and conversion numbers show better results when a business site has testimonials displayed on their site. Testimonials provide a business with what is known as domain authority. Nor does it have to come from a dedicated page. Plant your most glowing testimonials anywhere you like, on any page where they might look impressive. Search engines, like Google seek out sites that show that they have earned customer trust. Hardly anything says this as well as a glowing testimonial. Moreover, when Google is duly impressed, the site’s page rankings rise accordingly. To gather more traffic and keep Google’s eyes on you, try to make your testimonial page keyword rich. To do this, it’s important to seek out those long-tail keywords that customers use to find businesses like yours. Look for industry and customer-specific terms that come up regularly in the testimonials you feature. These are the terms you want to highlight and build on.
- A positive customer experience will help you advertise your products and services as they will recommend them.
- Testimonials help in both SEO and SERP and the higher your website ranks, the more visibility they will have.
- Make sure that your testimonials page is well organized and very easy to read. Make sure to include video testimonials too.
“Let’s speak about the main areas customer testimonials impact, that can, in turn, improve your SEO ranking.”