There are many different statistics that prove how important social media marketing is when it comes to business. 55% of consumers have talked about how they learn about new brands using social media which makes social media as valuable, if not more valuable than radio and television ads. Almost 70% of consumers also agreed that social media allows them to interact with brands and companies in the most efficient way. This is also very valuable for said brands and companies as it allows them to get feedback from a valuable source.
- Nearly half of all consumers increased their use of social media to find new products in the last year.
- Most people agree that by using social media they are able to interact with brands and companies better.
- More than half of consumers learn about new products and brands by using social media platforms.
"On social media, however, ads and brand content live in or next to a social stream and look a lot like the content we consume from our friends, family and other connections."