Ranking data is the core of SEO, so it makes sense to use the best tracker. Keyword rank trackers are helpful because of the sheer number of keywords to track. There are three types of trackers: browser plug-ins, desktop applications, and web-based SaaS platforms. Some products are only rank … [Read more...]

Online businesses should be taking a data-driven approach in terms of how they market their content. Metrics such as bounce rates, number of backlinks, click-through-rate, and conversion rate, can all be useful in tailoring their marketing strategies. Other information like audience demographics can … [Read more...]

For any business that is looking to connect within a local community, local SEO is important. The purpose of local search is to get a business to come up in local searches, such as maps. Local SEO is important to anyone who is looking for foot traffic, whether it's a small business or a larger one. … [Read more...]

SEO increases a site's visibility at Google and other search engines. Local SEO puts the basic information of a business on local directories, social media profiles, and other places. To gather more local traffic, you need to update your listings on Yelp, Google+, Facebook, Foursquare, and similar … [Read more...]

While web design and digital marketing are two distinct things, they are intertwined, and do go together. The website is a digital marketing asset. Marketing expresses who you are and what you do as a company, and the website is the primary way to convey it all. You need your customers to be able to … [Read more...]

Having a productive, up-to-date SEO strategy is important for businesses to thrive in today's digital world. Although, SEO, or search engine optimization, is constantly changing so these businesses need to fine-tune their marketing strategies to find out what works best. So, it's important to look … [Read more...]

Successful digital marketers use data-driven solutions to market their content. Some of these metrics are simple like total website visits or number of email subscribers. Other content marketing metrics are a little more tricky to calculate, like cost per application, bounce rate, and sticky … [Read more...]

In today's digital age, it's more important than ever for businesses to follow proper SEO practices to reach the highest potential audience. SEO, or search engine optimization, is used by websites to appear within search engine results given a specific query. The better the search engine, which in … [Read more...]

If you run an online business, you may want to consider curating a regular blog to increase site traffic. By creating engaging, unique content, users are more likely to trust your brand. Moreover, when it comes to best SEO practices, blog pages earn backlinks and keywords that are essential for … [Read more...]

Increasing organic search engine traffic is a difficult task. Although, there are many SEO tactics online business owners to increase the users that arrive to their site. For example, by optimizing new and old website content, search engines will rank the site higher. Backlinks can be achieved using … [Read more...]