In today's digital age, it's more important than ever for businesses to follow proper SEO practices to reach the highest potential audience. SEO, or search engine optimization, is used by websites to appear within search engine results given a specific query. The better the search engine, which in most times is Google, the more click traffic these sites obtain. By optimizing and adjusting to modern SEO techniques, online businesses can build their brand, connect with their customers, and eventually increase their profits.
- SEO is necessary because the top three positions on the SERP receive 60% of clicks.
- SEO best practices help with public relations through link building and can enhance brand recognition.
- Digital marketing and SEO can help a brand expand its geographical reach.
"This may be due to the improvements that search engines, most notably Google, made on their algorithms over the years."