Successful digital marketers use data-driven solutions to market their content. Some of these metrics are simple like total website visits or number of email subscribers. Other content marketing metrics are a little more tricky to calculate, like cost per application, bounce rate, and sticky visitors. Luckily, there are plenty of tools for marketers to use to obtain these stats. Overall, it's helpful and useful that these metrics are utilized in content marketing strategies, as many times, the success of the business depends on them.
- The number of tools and methods of analysis for the success of internet marketing can be overwhelming.
- While generated traffic gives information on how many people end up going to a website, it doesn't indicate if that traffic translates into sales.
- Traffic numbers can indicate how well a marketing campaign is working in terms of getting people to a website, but it doesn't tell you if customers like what they see on the site when they get there.
"There are plenty of applications out there capable of diving deeper into the data."