While web design and digital marketing are two distinct things, they are intertwined, and do go together. The website is a digital marketing asset. Marketing expresses who you are and what you do as a company, and the website is the primary way to convey it all. You need your customers to be able to find your most important information - who you are, what you do, where you are, and how to reach you. And a website does all of those things. It can even convey your style through branding on your site.
- Web design and digital marketing are two different things, but they work together - a website is a digital marketing asset.
- Websites are important because it's how you let the public know about your company - who you are, where you are, and what it is that you do.
- Search engines can take how user-friendly your site is into consideration.
"You’ll want to make sure to know where digital marketing and web design intersect, and to understand why it is important that your design foundation is solid before undertaking digital marketing efforts."