As much as the use of SEO took off in 2021, almost 90% of marketers feel that it will be used even more this year. The growth of SEO highlights the importance businesses are placing on the customer experience. One thing that is being done is combining CX, or customer experience, and SEO. Part of the customer experience is reflected in the page ranking – Pages that load slowly have a bad customer experience, and are therefore ranked at the bottom.
- MUM changed everything about SEO during 2022, through its analysis of textual sources as well as sources that aren’t textual.
- Search engines are undergoing changes, and it is important for SEO to change with them.
- There have been marketing tools that have been important, and then ceased to be important, but search is one that has maintained its importance.
“Due to its durability amid turbulent economic circumstances, SEO took off in 2021. And a vast majority of marketers (89%) anticipate even more SEO investment this year, according to BrightEdge research. This SEO growth highlights the increasing importance of the customer experience (CX).”
Read more: https://martechseries.com/mts-insights/guest-authors/using-seo-to-build-a-marketing-strategy-for-the-future/
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