There are several key pieces of advice to take into consideration when journey mapping, such as making sure to keep the process simple and not being afraid to ask for help if needed. Additionally, make sure to consider customer engagement, effective interactions, and efficiency of the journey. You will also want to remove any unnecessary steps and maintain balance in the journey. If each of these steps is followed, you are likely to experience customer journey mapping that is successful.
- Mapping a customer journey for the first time is challenging. It's okay to seek help.
- Be sure to not put too much weight or pressure on any given journey point. These can create pain points, or friction, for the journeying customer.
- Simplicity is key. So, look for and remove unnecessary steps in the process.
"A good customer journey should be seamless across all channels and deliver a consistent message."
Read more: https://martechseries.com/mts-insights/guest-authors/the-art-of-customer-journey-mapping/
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