When you are looking back at the data that is given to you to make sure your plans are going the right direction, a funnel analysis is a great way to get started. A funnel analysis is looking at the process the customers go through when visiting your page. Essentially tracking their journey. Using this method you can now see where your weak points are take the time to adjust your strategy there to make sure it's good.
- Funnels will help you figure out where people leave your site which will allow you to make adjustments.
- Funnel analysis involves many different things such as picturing and mapping the different actions of each user.
- The first part of your funnel analysis should simply be mapping the funnel and finding where you can improve.
"Effective funnel analysis requires a coherent analysis of the data you have available. Sources of data for analysis are many and varied. Common sources of data include Google Analytics, heatmaps, and user recordings."