When using a customer data platform (CDP), you are acquiring data from multiple sources in an attempt to produce a client profile that can be used with other promotional platforms. These CDPs can help you create a more targeted experience to each individual consumer by teaching you how to better engage with your clientele. It can also help you connect micro-moments by stringing together relevant data and showing you how to use it in conversation with future clients.
Key Takeaways:
- A customer data platform (CDP) provides customers with a unified profile that is available to martech systems.
- CDPs helps marketers to more fully understand their customers’ preferences, interests, and needs.
- Connected data allows marketers to engage with their customers and provide them with useful solutions and knowledge.
“With the more connected data you have, the better you can understand your customers’ worlds and what their interests, preferences, needs, and pain points are.”
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