We have all heard so many times that nothing attracts traffic to your website more than content. The good thing about content is that everyone can actually create content in some form, suitable to the budget you have. Still, there’s a growing number of marketers that think content may be losing some of its potency due to content overload. However, data shows that companies that publish content consistently far outpace in terms of lead generation those companies that don’t.
- Content is king, ultimately, because both Google and people like it.
- Don't just crank out quantity, but provide quality content which answers questions and engages readers.
- The argument that content is dead is really about consumers being sick of lousy content.
"I set to find out by asking marketers and business owners on Twitter whether content is still king and why—or why not."
Read more: https://neilpatel.com/blog/content-king/