SEO isn't dead, it has just changed dramatically. Since the first banner ad when Google first started, people just aren't as interested in the same things anymore and they are more careful about what they click on. Banner ads tend to take you somewhere without giving you the information you were looking for and that is what Google has done over the years, made it easier to find what you are looking for. Most of the Google searches that are performed have the question answered without actually having to click on anything.
- The breadth of the internet and creation of content has meant that content had outpaced search capacity for some time.
- Engagement on critical social platforms like Instagram is declining making companies have to find new ways of interacting with audience.
- Search engines, like Google, are beings used much differently than a few years ago. There is a much increase in image search.
"You can still find search phrases where there is more search volume than content but the trend is continually increasing in which content production is exceeding search demand."
Read more: https://neilpatel.com/blog/seo-dead/