Digital marketing is an ever-growing field and is quickly becoming important for businesses. As evidence, during the pandemic, the amount of people who shopped online increased dramatically. Offline marketing is also seeing a rise, especially for people who desire to see and feel the product in person before purchasing. Thus, the value of both online and offline marketing are very much interconnected and they are both here to stay for the long haul. Access to both will certainly benefit both buyers and sellers.
- In 2020, global e-commerce sales nearly came to 30 trillion. There were several vanguard nations.
- These top selling countries included China, the UK, the US, Canada and Australia.
- The pandemic changed buying habits worldwide, with more consumers defaulting to online sources than in pre-pandemic times.
"Online and offline shopping (in-store) can sometimes feel disconnected, with online stores often seeing endless hours of browsing with no intention of completing a checkout."