Digital marketing is extremely important in this day and age due to the technology boom that has happened over the past two decades. Digital advertising provides us with analytics and we can study those analytics to make improvements to our business. Analytics help show us what customers like and what they dislike and that feedback allows us to improve. Digital advertising also helps build greater awareness due to how many people are using the internet on a daily basis. That awareness can help lead to greater traffic and sales.
- Digital advertising is extremely important because it provides analytics for us to use and improve our approach as we can see what is working and what isn't.
- Digital strategy is very important because it sets the plan for our marketing team as well as the budget so we don't overspend.
- When you advertise digitally, you increase the awareness of your brand compared to advertising via newspaper or in person simply because of the pull the internet has.
"The bright side regarding electronic advertising and marketing is that an advertisement’s makers could figure out exactly how it is drawing with making use of analytics that cannot be performed with typical approaches of advertising and marketing."