Content marketing has been given a bad name recently but there is a good case that we can make for it and it's value. When it comes to content marketing, we want to build a good content strategy and also make sure that the entire operation is efficient. There is a ton of content out there but when there is a purpose behind that content, it can still hold a bunch of value. Finally, while content marketing costs more than advertising, it can come in handy in case your advertising flat out fails. You want to have as many different channels to grow your brand as possible.
- While content marketing costs more than advertising, you can also use it as a form of advertising in case advertising fails.
- Content marketing isn't a replacement for advertising, it is just a part of the marketing mix that can help businesses gain customers.
- Since we can't tie content marketing to revenue, don't even think about the two and their relationship. Just ignore that aspect of content marketing.
"That brings us to the second erroneous assumption – we are proposing it as a replacement for advertising. This isn’t true. Content marketing provides multiple ways to draw value and ALL of them are interdependent on public relations, paid media, sales, and even loyalty programs."