Online retailers that have been huffing and puffing their way up and down the internet interstate for a while already understand that content goes further if indeed sometimes anywhere only with great content promotion, therefore great content promotion strategy. Those that are just getting on that interstate need to know this just as badly. But they may not be ready to apply all the tactics. Before the strategy works, the infrastructure must be in place. That is, the retailer must have pinpointed where his message or tactics need to go, that to what group is his content aimed. He needs to know where this group hangs out online and how they spend their time. That is how the retailer knows where to put his money, his efforts and his team to work. Besides knowing where all the resources need to converge, the retailer must know what SEO problems need fixing. Analytics can solve this problem. They can also aid in picking the right content medium for their audience, once found. Perhaps most importantly, get that content created, shelves of it if need be. So that it is ready to go when the infrastructure is ready to move it. Once your infrastructure is solid and performing as needed without a lot of guidance from you, get that content out there. The action does not vary, though the content must. Keep it targeted. Keep it fresh. Use influencers. Use analytics. Find a rhythm that works well for your content creators and your browsing potential buyers. Don't slay anyone with overwork. Keep everybody informed, motivated, intrigued, interested and amused.
- Content isn't useful without promotion. However, before content promo can work you must clean house. Fix any SEO issues. Create a closet full of actual, useable content.
- Once your online infrastructure is solid, then you can crank out your pieces. Find a rhythm, both for the sake of your production team and for your waiting reader.
- Remember, even if Google is rewarding your SEO practices, your backlink building and your organic SEO efforts with solid ratings, promo makes for a quicker win time.
"Without a content promotion strategy in place to get that masterpiece of yours in front of people, you’re essentially screaming into the void."
Read more: https://learn.g2.com/content-promotion