B2B companies have started to shift their main focus to the go to market model. This was thought to be because of covid. Digital first marketing is another thing they are focusing their shift towards. A majority of people now prefer to have some form of video content as their form of engagement. This will increase trust between you and your customers. This with quality content will ensure that your business will be successful in the future.
- 96% of B2B companies changed their marketing model during COVID
- 80% will continue with their new market model for the next year.
- Search to see what your competition is doing to become successful.
"So how can B2B marketers make sure they are positioned for digital first marketing in 2022?"