If you're a freelance worker, your website is the best tool you have to sell your services. Think of it as an employee who is on the clock 24/7. Like any other employee, you have to manage it, review it, and invest in its success. One way to make your website a better salesperson is to share case … [Read more...]

The advertising landscape has gotten vastly more complex than in past decades, due in part to the fragmenting of what used to be fairly distinct, well-defined audiences into ever-smaller and more individualized groups. In this kind of market, it is not enough to just convey facts about what your … [Read more...]

Many business owners are reluctant to implement automated systems into their marketing strategies, but studies have shown that companies who utilize marketing automation end up seeing an increase in productivity by 20%. This is due to automation software allowing you to relinquish control over … [Read more...]

There are a large amount of technology including bots and AI that marketers can deploy to reach their intended audience. But the author sees a problem with using technology in marketing. That is because consumers buy from people and not from companies or bots. He reckons that consumers are loyal to … [Read more...]

Toddlers have a very short attention span. You shouldn't let toddler behavior interfere with your productivity at work. This is important since some work projects are time sensitive. You should have clear goals and guiding principles, know what your top priorities are, focus your energy on what's … [Read more...]

There are three different types of content and content marketing in the SEO world: branded content, content marketing, and native advertising. Content marketing includes content-as-brand and brand-as-content. The difference is that in one of these, the brand signifies the actual content, whereas the … [Read more...]