Lead generation can be an excruciating process and can sometimes interfere with the way in which you’d like to perform business operations. Mike Kaput takes a few minutes to summarize how AI is influencing marketing lead generation by creating predictions on the data and utilizing what is currently … [Read more...]
For Courageous Content Creators Who Want to Do Epic Work
Blogs, podcasts and youtube videos are being consume at an alarming rate while plenty of new content creation is being created to fill the demand. To make it in the content jungle you have to have courage. Courage to stand out, courage to get real about your values, and the courage to create over … [Read more...]
Beyond call tracking: Measuring sentiment for marketing success
Call analytics is often a touchy subject with marketing teams. According to research, customers who call tend to buy more, buy quicker, and remain customers longer than those who purchase through other means. Understanding how to facilitate a call to achieve your desired goals is necessary to … [Read more...]
Smarter Email Marketing: Proven Methods to Nurture and Grow Your Email Brand
When one is in the world of email marketing, one needs to make sure that he has a good sender reputation. This reputation is as important as the importance of having a good credit score for individuals. When a business has built up a reputation for itself in email marketer, it goes a long way in … [Read more...]
Buyer Personas: One Method Doesn’t Fit All
In a world where manufacturing and economy trends towards a one size fits all mentality, not all concepts or creations fit within this model. Aaron Agius takes some time to reflect on a previous blog he wrote back in 2017 and discusses the concepts he thinks are still applicable, and which ones may … [Read more...]
At the Crossroads: Where Content Marketing and Social Media Come Together
Content marketing involves developing and sharing relevant information with an engaged audience. Social media marketing gives marketers the opportunity to put their content in front of their potential clients. The can cross over into one another with a business's potential marketing objectives. Open … [Read more...]
What Is a Landing Page? All Your Questions, Answered
A landing page on your business website offers a resource in exchange for your customer's information. A good landing page focuses on a single stream of traffic and targets people specifically interested in the resource the business provides for free. A landing page has one specific purpose and that … [Read more...]
The Importance of Content Marketing
One can have a great ad: be it video, written or other content, but if it is not reaching the correct audience, all that time,money and effort is for nothing.The idea of marketing a produce or service is to make your brand known, sought out, and build a reputation in that market field. Thus the … [Read more...]
Project Management Tools Critical for Marketing Teams’ Success
Project management tools help marketing teams to deliver more work at a faster rate no matter the type of company they are employed in, be it a small company where employees wear several hats or a fortune500 company with various departments. A recent research sought out to find out what marketers … [Read more...]
What happens post-conversion? It’s time we figure it out, together
The author wants to emphasize that gone are the days when the PPC industry emphasizes on what happens after the click, these days they are thinking of what happens post conversion. That thinking was one of the highlights of the HeroConf 2019 that the author attended. Among the attendees many stated … [Read more...]