There are five steps to increase return on investment (ROI) from infographics: (1) create a landing page, (2) use a big in a blog, (3) make emails more engaging, (4) share it socially, and (5) track results. The landing page must expand on the topics of the infographic. The blog pieces serve as a … [Read more...]

If you aren't already using social media, then you are missing out on valuable opportunities for growth by way of gaining more customers. If customers are your focus, and for any business it is, then you will want to remain connected on social media so that your audience can find you there. If you … [Read more...]

It depends on what back links you are using as to whether or not they will help with rankings. So often, people will leave comments that aren't genuine just as a way to build up exposure to their sites, and for their own use. The back links that are helpful are ones that are done in the same … [Read more...]

The best way to understand if your website for your brand is effective in creating value to your company is to track its conversions. There are several steps one can use to understand how well this is happening. First, the purchase of an app or product is the premiere conversion metric. Second, form … [Read more...]

When the sales and marketing departments are working efficiently together, they will form an atmosphere where innovation flourishes. Making a correct fusion between the sales and marketing department is one of the biggest problems for B2B companies. Relationships between the customer and the sales … [Read more...]

Content marketing has emerged in the past few years as a chief component of any brands marketing activities, but as a swiftly-evolving field there are many current trends one should keep an eye on. First is the increased personal nature of content. Second is the drafting of all employees into the … [Read more...]

There are many ways that a social media presence can help your company gain a better reputation with customers. First, social media will help your search engine optimization which will push your company higher up on the Google search rankings. It's very important for you to create unique and … [Read more...]

Content marketing is often undervalued in the marketing world but at its core it is the best way to attract and build new consumers. Content marketing is about creation of relevant articles, videos, podcast, etc to attract and retain a key audience of consumers. There are several goals which play … [Read more...]

If you want to grow you website to gain more leads, there are several steps you can take to take your business to the next level. The first thing you will want to do is get educated on inbound marketing. Before you get started you will want to be educated on this aspect of marketing. There are so … [Read more...]

SEO isn't dead, it has just changed dramatically. Since the first banner ad when Google first started, people just aren't as interested in the same things anymore and they are more careful about what they click on. Banner ads tend to take you somewhere without giving you the information you were … [Read more...]