Landing pages serve as an initial shot for marketers to obtain the interest of visitors, which is why it is so imperative that they're filled with relevant and engaging content. The digital marketing professionals at Branex have teamed up to provide readers with the number one tips in creating a … [Read more...]
Stop With the Overused and Incorrect Words in Your Writing
There are words that can be quite fuzzy if you're not careful and this can lead to some word confusion. There are a lot of examples of overused words and "social distancing" has become one of the phrases that is overused. This phrase does make sense, but it would make a lot more sense if they used … [Read more...]
How to Automate Your Account-Based Marketing Strategy
You will want to cater your customer experiences to the type of customers that you have and that you want to attract. You will want to create a profile that will spell out the type of message that you want to deliver to the specific types of customers. You can integrate your own advertisements with … [Read more...]
Great Ways to Increase Your Site’s Organic Traffic
Search engine optimization (SEO) is way to attract visitors to your site and away from those of your competitors. The best SEO practices include posting regularly with content designed for people, not computer algorithms. Additionally, it's smart to engage with other blogs by reading, commenting on, … [Read more...]
How to Improve Your Conversion Rate By 50% in One Day
Conversion rate is one of the most important key performance indicators for an online marketing campaign. High conversion rate combined with high traffic means better return on marketing investment and higher profitable revenue. To assess the conversion rate, it is necessary to have an effective … [Read more...]
5 Reasons Why B2B Content Marketing Works (and Why It Doesn’t)
Content marketing just works, and that is why so many businesses out there are using this as a strategy to gain more leverage in the business world. It works because you can take content and really relate to people on a more personal level. It gives you the chance to really connect and share your … [Read more...]
The Key to Fixing Content Marketing that Doesn’t Work
Content marketing is changing, and mostly for the better since it is more engaging this way. There is still a lot there when it comes to content that people don't want to read much of because there is too much filler there. You will want to create content that people look forward to reading each … [Read more...]
Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results
Marketing strategies are sometimes born out of SEO. People have a focus on SEO and that's okay, but there is so much more to marketing than just that. You will want to make sure that your content is engaging and serves a purpose. You can pair with others who will also make your content stand out and … [Read more...]
8 Transformative Edits to Strengthen Weak Content Writing
You can write great content, but it won't stick out if there are a lot of other content pieces just like yours. There are a lot of different people who have similar ideas as you, and it can be hard to know how to stand out from the crowd. You will want to create original content, don't be too … [Read more...]
When You Should (and Shouldn’t) Create Long-Form Content
You will want to put yourself in the mind of the reader to figure out if you should be using long form content and when you shouldn't. Based on searches that lead people to certain pages, it should be noted what it is they are probably looking for. Do they want something long winded and informative, … [Read more...]