As prevalent as social media platforms are in the year 2021, many companies are still failing to realize just how important an active online presence can be for their business. One way in which social media can allow you to maintain a consistent head start against competitors is by giving you the … [Read more...]

Keeping abreast of the trends, putting out a reputable product, reconfiguring data, marketing, budgeting, etc. Business is hard work. It's especially challenging for smaller businesses with budgetary constraints that place them behind the eight-ball when it comes to getting technology, seeking … [Read more...]

Did you know that the average adult in the US spends approximately 5.9 hours on a daily basis consuming digital media? These statistics prove just how important to have a recognizable presence online. Digital marketing gives your company the ability to reach a similar amount of consumers, oftentimes … [Read more...]

All internet sites and particularly businesses should be on board the SEO bandwagon. Getting customers online is all about using search engine results to lure in more prospective buyers. Making that happen is what SEO, or search engine optimization does. Moreover, it is an area that small businesses … [Read more...]

Pandemic restrictions have caused many businesses to reduce the amount of funds they disperse into profitable marketing tactics. Entrepreneurs navigating this tough time often anticipate that cutting costs in areas such as marketing will allow them to focus more on internal operations. Contrary to … [Read more...]

Marketing has always been about catching and holding the attention of a potential customer. Online venues have not changed that. And while the technology and the materials used in getting the word out to possible buyers, what is now called Content Marketing, is obviously quite different, much is … [Read more...]

Consumers complain all the time about the Machiavellian marketing ploys of money-hungry companies, out to eat the contents of consumer wallets. But the truth is marketing ploys are the result of a company's perception of consumer wants and trends. So, as quick as consumers show a lack of interest in … [Read more...]

When a site owner puts together and then puts out material especially wrought with the intent of luring in new traffic, this act is known as content marketing. This type of marketing can take many distinct shapes. Site owners use blogs and email letters, just to cite two examples. The use of social … [Read more...]

Small businesses, operating on the net, don't have the reach or tech that the big, bad boys do. But there is one area where the playing field remains pretty level. Content marketing. It's a concept that refers to distributing in-house created material to lure in greater amounts of traffic. Yes, you … [Read more...]

In today's online world, businesses need to have a well-planned content marketing strategy in order to gain new customers. In fact, reports have shown that 131% of customers are more likely to purchase from a company who inform them with good content. Aside from the written portion of the content, … [Read more...]