All internet sites and particularly businesses should be on board the SEO bandwagon. Getting customers online is all about using search engine results to lure in more prospective buyers. Making that happen is what SEO, or search engine optimization does. Moreover, it is an area that small businesses can exploit without breaking the bank. It does much to level the playing ground between the corporate giants and the Moms and pops, online and off. All the above proving true, and with data to back it up, it’s more or less tragic that many online site-owners still won’t commit sufficient resources to SEO. Getting Google’s notice is so important. And when Google eyeballs you with favor, odds are Bing, Yahoo and a host of other search engine faves will too. So, remember Google likes longer than blurb-size quality content. Use great key words and constantly upgrade your choices. To do this, think like a browser. Play on Google. Use keywords yourself. Who gets the best ranking for words that speak to your product? If they are competitors, watch them. Learn. Take advantage of the opportunity to write your own germane Meta Tags and descriptions. Google will do it for you. But it’s your investment in free advertising that you are throwing away. Don’t keyword stuff. Google will notice. Do use metrics to discover what is working. Never stop refining and learning and improving.
- Even though SEO is gold for internet businesses, many site owners don’t do their due diligence to understand and then implement the key principals.
- You must develop a target customer profile that allows you to research your best keywords. Also, keep up with market trends to do it better still.
- Keep your web content fresh and in the know. Always make use of Meta tags. They constitute free advertising. It’s a business sin to let Google do it for you.
“Keywords essentially should sum up your business or a particular product or service you have on a landing page.”