In today's online world, businesses need to have a well-planned content marketing strategy in order to gain new customers. In fact, reports have shown that 131% of customers are more likely to purchase from a company who inform them with good content. Aside from the written portion of the content, each brand should be using custom graphics and images, or any other visual stimuli like video. Finally, it's important to keep in mind that content should always solve the customer's problem.
- Visuals increase engagement, so make use of various tools to create videos and custom graphics.
- Data and statistics improve the trustworthiness of content, but make sure you are using recent figures.
- It always helps to come up with an original idea for free content that fills people's needs.
"The more content you create to educate your target audience with, the better off you’ll be in the long run."
Read more: https://www.entrepreneur.com/article/375174