A lead is a potential customer who has shown some level of interest in your product or service." Lead nurturing refers to building relationships with these potential customers and educating them about how your services or product can help them solve their issues. It's a complex process that involves … [Read more...]

Even though social media can have some negative qualities, it is very popular, and can be good for businesses. Social media marketing is the process by which companies use social media to build their brands. Within social media marketing, there are five important things to consider. The first is … [Read more...]

When considering the efficiency of staff working in content marketing, adopting practices from agile methodology can be very useful in meeting your company goals. Shortening the time frame and increasing the flexibility of your planning will help you retain relevance and efficiency in your system. … [Read more...]

In order to be good at marketing, you need to understand who the people are that you're trying to market to. One thing that is important to remember when developing marketing strategies, is that things in the digital world change, and these changes affect what your target audience needs and wants. … [Read more...]

At one time, businesses focused on SEO in order to make sure they were being seen in search results. The problem they found, was that the content they created that worked best for being found by search engines, wasn't the best content to just inform potential customers about who they are. And with … [Read more...]

There are several benefits to using content when promoting a product. One way that this works, is that if you have some type of educational content that engages customers, rather than just hard sell marketing, customers will be more satisfied with you, and be more likely to help your reputation. … [Read more...]

Disruptive marketing is counter to what is seen as traditional marketing. Disruptive marketing goes against the norms of marketing, and instead, uses things that are more unique and creative. While success with disruptive marketing can grow your brand faster, it is seen as a technique for risk … [Read more...]

Social media plays a key role in a company's marketing strategy. Some people don't think about using social media for marketing, because they see it as kind of frivolous, but it is important. They are right though, that they need to keep it fun. People go to social media to escape and have fun, and … [Read more...]

Content Marketing Matrices are used as part of a marketing strategy. A content marketing matrix appears as a scatter plot, and it is used to map the marketing content on a graph. There are several advantages to using a content marketing matrix. One is that it gives you information about areas of … [Read more...]

As people are looking more to online shopping in general, and the impact of influencers, the use of affiliate links is becoming more prevalent. The way this works, is that affiliate programs will partner with you to promote your business, in exchange for a percentage of the profits that are made … [Read more...]