A lead is a potential customer who has shown some level of interest in your product or service." Lead nurturing refers to building relationships with these potential customers and educating them about how your services or product can help them solve their issues. It's a complex process that involves both sales and marketing teams, with the customer always at the center. B2B companies should begin observing a lead's behavior as soon as they are captured in order to offer personalized support.
- While lead generation is about capturing leads, lead nurturing is about building relationships with potential customers.
- When examining your past efforts, a new hire may be able to provide the best perspective.
- Determine your key performance indicators based on your goals and objectives.
"When it comes to winning over potential customers, you can use different techniques to make sure that you connect with leads in the most effective way."
Read more: https://learn.g2.com/lead-nurturing