Disruptive marketing is counter to what is seen as traditional marketing. Disruptive marketing goes against the norms of marketing, and instead, uses things that are more unique and creative. While success with disruptive marketing can grow your brand faster, it is seen as a technique for risk takers only. The most important piece is that you are using techniques that your competitors are not using. While more traditional now, at one time, using influencers was a type of disruptive marketing.
- Disruptive marketing is risky, but it can enable you build your brand quickly.
- For disruptive marketing to work, use data, run A/B tests, and create buyer personas.
- Uber, Bitcoin and buyer personas provide three examples of successful disruptive marketing.
“Think back to 20 years ago when Steve Jobs said that iPhones would replace computers.”