At one time, businesses focused on SEO in order to make sure they were being seen in search results. The problem they found, was that the content they created that worked best for being found by search engines, wasn’t the best content to just inform potential customers about who they are. And with all of the paid content on the first page of search rankings, it has become a lot harder for businesses to just engineer their sites to organically land at the top.
- the original reason that businesses began utilizing content marketing, was in order to rank better in search results.
- Most people believe that if you don’t show up on the first page of google results, you have completely failed.
- Google isn’t trying to help businesses increase their brand awareness, they want those businesses to help Google with their brand awareness.
“Unfortunately, what many businesses discovered was that a foundation built on being “found” in search meant they had to focus on content that chased traffic.”
Read more: https://contentmarketinginstitute.com/articles/seo-content-marketing-strategy
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