When considering the efficiency of staff working in content marketing, adopting practices from agile methodology can be very useful in meeting your company goals. Shortening the time frame and increasing the flexibility of your planning will help you retain relevance and efficiency in your system. By breaking down your planning, you have an opportunity to recognize a need for changes along the way and take action as needed. Incorporate visualizing methods, which allow you to bridge communication between team members and other departments. Excellent methods for visualization include using a Kanban board in the workplace or using the digital platform, Trello. The ability to visualize backlog within your planned and current tasks allows for more effective priority management. When using these tools, limit tasks in progress to promote speed, focus, and follow-through on task completion. Additionally, keeping meetings brief and useful with bite-sized information will help your team stay on-task, and regular retrospectives to assess the progress and efficiency of your team will help you find and course-correct flaws within your workflow. Sharing the agile business methodology with other departments within your company can have a positive impact across the board by increasing productivity and communication between departments.
- There are two different plans that companies can take for their marketing, which includes being more traditional, or using what is called an iterative plan.
- It is important to make a year-long plan, and then devise the strategy needed to make that plan come to fruition.
- No matter how carefully you plan, there is no guarantee that a plan will be executed perfectly.
“A growing number of marketing leaders are experimenting with methods and tools for boosting agility to improve the efficiency of their teams.”